Author Archives: Umair Idrees



Umair Idrees

Hands Holding Speech Bubbles with Social Media Words
in Technology

5 Social Media Mistakes Small Businesses Make

Word-of-mouth is easily the most effective form of advertising and marketing, and always has been. People trust the opinion of those in their social circle far more than they will ever trust marketing and advertising pieces put out by companies that are (obviously) just looking to persuade them to purchase whatever it is they have available for sale. Social media marketing today gives every business...

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31 Jul 2017
Why Exhibitions Are A Powerful Offline Marketing Tool
in Business

Why Exhibitions Are A Powerful Offline Marketing Tool

While online marketing may be the biggest thing these days, we should not undermine the power of offline marketing, especially when it comes to exhibitions. Participating in these shows offers businesses a myriad of benefits and is, arguably, one of the most powerful offline marketing tools around. Below, we discuss a few reasons why you should be presenting your business at industry-related exhibitions.   Why...

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29 Jul 2017
How Infor Is Improving Efficiency in Distribution Businesses
in Business

How Infor Is Improving Efficiency in Distribution Businesses

Infor brings businesses to the cloud. Industry-specific programs help companies manage their teams more efficiently and drive productivity and innovation. How can Infor help your business? Some of the key metrics where businesses see improvement when implementing Infor products are: Reaching and retaining new markets Meeting customer demands better Improving the management of inventory Making smarter decisions in purchasing inventory Gaining deeper insights into finances...

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29 Jun 2017
Valuable Pointers for Mobile Optimization
in Apps

Valuable Pointers for Mobile Optimization

Website owners and operators would be wise to consider the importance of mobile optimization. With over half of all worldwide browsing traffic now coming from smart phones, tablets and other mobile devices, there’s never been a more crucial time to bring your site up to speed. Of course, this isn’t to say that mobile optimization doesn’t pose any challenges. If this is your first time...

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29 Jun 2017
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