No matter what industry you are in, if your email content is not persuasive, your inbox is not going to generate a response. Fortunately, crafting more persuasive marketing content is not as difficult as it may seem. Here are five tips and tactics to help you encourage action from your email recipients.
- Understand Your Audience
The first step to more persuasive writing is to focus on who your target audience is. Having a good understanding of their preferences and needs is the foundation on which all great inbox content is built. The more you know about your customers, the easier it is to discuss concepts and topics that drive them to action.
- Use Social Proof Whenever You Can
One of the best persuasion techniques is allowing your satisfied customers to tell a story for you. So, if you can tap into online reviews, social media posts, and testimonials, go for it! Social proof works really well send it plays into the tendencies of an audience to look to their peers for confirmation and insight. If you do use social media, you could include links to your platforms in your email signature examples, making it easier for your clients to head over to those pages.
- Share Your Success Stories
Just like leveraging your client testimonials, sharing your business’s success stories can help your audience relate to you. But, you don’t just have to cover a customer with your stories, you can exploit industry events, staff members, and other relevant topics that help support your key promotional concept within your email message. If your story is really exceptional, don’t be afraid to break it up into multiple parts or a series to keep readers engaged.
- Start with a Big Point or Claim
Another great way to be more persuasive is to skip the fluff in your content and jump right into your big sales point or claim. Today’s digital readers have short attention spans, so it’s okay to cut to the chase and add some appeal and spice to your email. If you do decide to lead with an astonishing claim or even a core concept, your brand should then avoid the temptation to follow up with long-winded explanations. By doing that, you risk unravelling all the excitement generated by this effective tactic.
- Give Your Reader the Power of Choice
Finally, when it comes to crafting persuasive emails, it’s okay to remind your readers that the ultimate choice of accepting what you have to offer lies in their hands. This is a straight forward call-to-action that is user-based and works to reassure readers that they have the ultimate power to decide what they want to do with your information. Interestingly, it’s been shown to double the chances of them saying yes to your offers.
Being more persuasive with your emails requires a somewhat multi-faceted approach that helps to connect your audience on different levels. With these 5 points, though, you are sure to entice the action you want from your readers.