Website owners and operators would be wise to consider the importance of mobile optimization. With over half of all worldwide browsing traffic now coming from smart phones, tablets and other mobile devices, there’s never been a more crucial time to bring your site up to speed. Of course, this isn’t to say that mobile optimization doesn’t pose any challenges. If this is your first time optimizing a site for mobile browsing, you’re liable to encounter a few pitfalls along the way. Fortunately, provided you arm yourself with the following tips, you should have no trouble restructuring your site to attract a broader audience.
Don’t Be Afraid of Blank Space
When designing websites, it’s only natural that people feel a desire to fill every nook and cranny with images. Although this particular manner of web design enjoyed some popularity in the early ‘00s, it’s long since fallen out of style. These days, sites that are packed to the brim with superfluous images come off as unprofessional and outdated. With this in mind, don’t be afraid of leaving certain areas unadorned when revamping your site for a mobile audience. Mobile users are particularly disdainful of sites that are overdesigned, so don’t be afraid to keep things simple on the design front. When it comes to mobile optimization, less is often more.
Work With a Seasoned Website Design and Development Company
If you have little to no experience in the field of web design, working with a trusted website design and development company is in your best interest. Anyone who wishes to create a mobile-optimized website can benefit from working with a renowned company like Web.com. In addition to walking you through the site-building process, the right company can provide you with invaluable tips on how to market your revamped site and boost its search ranking. Whether you’re looking for user-friendly DIY site-building tools or would like to outsource the creation of your website, Web.com has you covered.
Put the Kibosh on Java and Flash
If mobile optimization is your goal, you’d do well to avoid Flash and Java. For starters, a significant number of smart phones don’t support Java. Additionally, those that do often take a long time to load sites that utilize it. More importantly, none of Apple’s products currently support Flash. Since the company has stated that it has no intention of adding Flash support in the foreseeable future, using it on your site is extremely ill-advised. Although these tools were once staples of website design and development, they won’t do site owners much good in the age of mobile browsing.
To call mobile optimization important would be an understatement. Any website that wishes to remain solvent in the age of mobile browsing needs to run smoothly on smart phones and other portable devices. Luckily, updating your site to accommodate mobile users doesn’t have to be an uphill battle. When optimizing a site for mobile browsing, remember to avoid overdesigning, enlist the aid of a renowned website development company and make a point of avoiding Java and Flash.