Has it ever happened to you that you are surfing the web and you run into a website that has lots of reviews and testimonials from its customers? Have you ever asked yourself; does this really have an influence? Well my friend, this article is going to be focusing on just that as these testimonials are more important than you might think so. If you happen to own a website or are in the industry relating to e-commerce then, you better keep on reading as this content will definitely interest you!
Why are they important?
I think the answer to this question is pretty simple. Let’s show you an example, if you happen to be browsing a website that sells products and you are looking at a certain product sold by a user, would you buy it from that person if you saw that they actually have bad ratings and testimonials from customers? Probably not! So, keeping a customer happy is definitely key and high in importance for these types of websites. Not only should these websites focus on press release distribution content but also, on whether or not their customers were satisfied with the service they provided them as this will definitely have an impact on the decisions future potential customers make!
Is there a way to measure them when it comes to performance?
You might be surprised but, the answer to this question is a definite yes! One way to see how your testimonials are behaving performance wise is by looking at the number of views from users.
Are you testimonials clearly visible on your website?
If this issue did not cross your mind before, then you better let it do so starting from now! All web sites owner know that the appearance and location of certain factors on a website are key to its success so, you need to make sure your testimonials are not only viewed a big number of time but, also make sure they are located in a place where potential customers can clearly see them without having to look hard for them!